PREPARED FOR TONY SCRIMALE  ·  CR FITNESS HOLDINGS

Media & Visibility Partnership

Established leadership. Expanded influence.

Podcast Collective × CR Fitness Holdings

Begin

The Opportunity

Build On The Reputation. Extend The Reach.

Tony is already a respected fitness leader. Building on his previous Future of Fitness appearance with our co-founder Eric Malzone, we’ll introduce his perspective to new audiences across business, franchising and executive leadership.

Leadership That Travels

A large multi-state club network and over one million members give Tony a substantive perspective on leadership and culture at scale.

An Operator's View Of Growth

Sixth Street's $350 million minority investment opens conversations about disciplined expansion and institutional backing.

The First Move Beyond Crunch

The 25-unit Yoga Joint development agreement applies proven multi-unit experience to a new fitness format.

Value Beyond The Interview

Selective appearances reach new audiences; clips, quotes and articles become assets for CR's team, leadership and partner conversations.

The Focus

Narrow By Design. Built To Compound.

One approved audience map. Two clear story lanes. A focused podcast program built around Tony’s time and CR’s priorities.

01 · Story

Two Story Lanes

  • People-first leadership and high-value fitness at scale
  • Disciplined growth through Phoenix expansion, institutional investment and diversification through Yoga Joint

02 · Audiences

The Right Audiences

  • Multi-unit operators and franchise leaders
  • Investors and capital partners
  • Fitness business and brand partners
  • Executive leadership audiences beyond fitness
  • Final podcast targets confirmed with CR after audience review

03 · Engine

One Engine

  • Relationship-led podcast outreach and bookings
  • Concierge scheduling and concise interview briefs
  • Publish-ready assets for Tony and CR's channels

Available As The Work Evolves

Co-hosted operator roundtables or dinnersDeeper partnership / BD supportPaid amplificationPhoenix and new-club launch activationsExecutive-led show / owned mediaLeadership and recruiting content

Optional extensions, scoped separately and subject to CR approval.

The Work

Map First. Activate Next. Amplify Always.

Two pillars carry the engagement: the map that decides where Tony shows up, and the engine that puts him there and turns every appearance into fuel for the CR story.

Pillar 01

Audience & Authority Map

A focused extension of Tony’s existing network and reputation. We identify additional audiences that matter to CR’s growth, prioritize the strongest opportunities and connect each conversation to the business priorities Tony and the team set.

Intake with Tony and the CR Fitness Holdings team
Capture Tony's existing point of view on high-value fitness at scale
Message architecture and positioning across operator, franchisee and investor audiences
Proof narrative from growth data, member retention and CR's operator stories
Podcast media kit and AEO/search-ready story development
Outreach sequencing tied to Tony's calendar and bandwidth

Pillar 02

Placements & Amplification

Once the map is set, we activate it. Four anchors carry the engine: qualified placements, concierge scheduling, pre-conversation briefings and post-episode amplification. Together they extend Tony’s reach and create reusable content for CR.

Qualified Podcast Placements

Target of 4–6 confirmed podcast guest bookings per quarter across approved, strategically relevant shows.

Curated shows across fitness business, operators and investors
Relationship-led outreach, direct only when fit and editorial reason are clear

Concierge Scheduling

The logistics stay off Tony's plate.

All outreach, booking, follow-up and rescheduling handled
Tech checks, interview confirmations and publish-date tracking

Pre-Conversation Briefings

Tony arrives prepared, with prep that respects his time.

Host background, show context and audience read
Suggested angles that ladder back to CR's story, sized for a real executive calendar

Post-Episode Amplification

Every aired conversation becomes useful content for Tony and CR.

Publish-ready clips, captions and sharing copy in Tony's voice
An episode-based article, pull quotes and links for owned channels

Amplification

Every Great Appearance Becomes A Reusable Trust Asset.

Each conversation creates content CR can put to work again, from Tony’s LinkedIn to leadership, recruiting, partner and announcement moments.

  • Tony's LinkedIn content
  • Short clips capturing Tony's operator perspective
  • Pull quotes for CR's owned channels
  • Leadership content for club managers and teams
  • Recruiting and culture storytelling
  • Talking points for CR-approved partner and investor conversations
  • Content aligned with CR's launch and announcement calendar
  • Insights that inform future podcast targeting

Investment

Focused Scope. Compounding Signal.

A nine-month engagement covering the strategy, media activation, amplification and embedded support outlined above.

Onboarding & Preparation

$6,000

One-time · USD

Ongoing Monthly

$4,500 / mo

USD · Initial 9-month term; renewal every 3 months thereafter

Foundation Sprint (First 30 Days)

Executive intake with Tony and the CR team
Approved audience and authority map
Message architecture, positioning and proof narrative
Media kit, shared Notion portal and live placement pipeline set up
First wave of relationship-led outreach underway

Nine-Month Activation

Target of 4–6 confirmed podcast guest bookings per quarter across approved, strategically relevant shows.
Outreach, booking and follow-up handled end to end, with white-glove scheduling and host research
Briefings delivered ahead of every appearance
Support meetings every 2 weeks and live updates for Tony and the CR team, scheduled around their calendars
Clips, captions, copy and an article following each published appearance
Month three, six and nine checkpoints on bookings, appearances and next priorities

Recording and publication dates are subject to host availability and editorial schedules.

Commercial Notes

Optional discretionary budget · $5,000 to $10,000 per quarter: Reserved for exceptional paid opportunities, like a sponsored segment on a high-value show or production at a Phoenix opening. We bring each one to CR with its cost and expected value first. Separate from the earned booking target; never charged or spent without CR’s approval.

Success alignment: Through this partnership and our ongoing conversations across the industry, we may come across acquisition, real estate, vendor or leadership-talent opportunities relevant to CR. When we do, we bring them to Tony and the team. Any structured follow-through, and any success-based arrangement, is agreed separately in writing before it begins.

Let’s Get To Work.